January 2007

“3rd Screen”. Just the mention of it gives most heartburn envisioning a Minority Report society gone haywire.

However, if your brand has established a loyal consumer base, has authentic content and application, and has been successful at CRM tools and opt-in rates, you may be a perfect candidate to embrace mobile marketing.

Ask yourself~

  • How many times have I changed my email address in the last 24 months?
  • How many times have I forgetten which email address and password I registered for that “awesome program”?
  • How many times did I wish I could or would have forwarded that email to my mobile phone with that special offer before shuting down the laptop?

The realities are that most people change their email address before they are willing to change their mobile phone numbers, due to job changes, SPAM annoyance and ISP changes. Most people are not plugged into a computer 24/7. Most are also inundated with some much email with moderately relevant content it gets deleted before read.

These challenges are opportunities for a mobile marketing solution! Consider allocating part of your marketing budget and channels of distribution plan to include wireless. Many companies already have-call us to see how wireless fits into your mix.


Overheard the other day- ” Marketers are a dime a dozen”.

Perhaps, but we subscribe to the theory that the delta between the dime (10) and the dozen (12) is actually 2 and therefore great marketers are a rare breed. The successful marketers we know all have one thing in common: they are resourceful and well networked. They have learned the value of a personal network and have developed their own brand champions within their inner circle or sphere of influence.

These marketers see the bigger picture and find those partners who will make their ideas come to light. “Out of the box” is now better termed “Networking for Success”. And that’s why we love what we do.

Here are our Networking Rules to live by: PLANS

1) PROTECT -just like your family; be honest and guard against ill will done to them

2) LEVERAGE -ask for guidance, recommendations and support to make things happen

3) ALLEGIANCE -pinkie swears and IOU’s apply here

4) NURTURE -share your knowledge, insight and most importantly, your time

5) SUPPORT – everyone appreciates a pat on the back, especially during the rough times

Welcome to Julden Group’s branded blend.

Life is not one dimensional, so why should your marketing be?TM

Please visit often to see how and why we live.work.play. everyday.